Latest in the series of Binance massive marketing campaign in Crypto ecosystem is the adoption of Binance branded jersey by top tier Italian first football club Società Sportivo Lazio- SS Lazio.
The sponsorship is part of Binance foray into sports token development. The jersey unveiling follows the launch of Binance fan tokens with the maiden introduction of LAZIO fan token.
The crypto exchange giant will pay more than 30 million euros to put its brand on Lazio shirts in a three year partnership, the Serie A club said.
“The partnership between Binance and Lazio as Main Jersey Sponsor has a duration of two years with an option for a third year, for a total value in the three-year period, between fixed and variable, of over 30 million euros. The Binance brand will debut on the Lazio shirt and in all communication activities starting with the next home match between Lazio and Inter.”
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