La Rosa Holdings, a real estate company listed on Nasdaq, will allow its 3,000+ real estate agents in the U.S. to receive their commissions in Bitcoin or other cryptocurrencies. A 2% fee will apply for this service.
Details About La Rosa Realty’s Platform
The company operates a platform, La Rosa Realty, that supports agents in buying, selling, and managing properties, as well as communicating with clients.
Now, La Rosa Holdings reported significant growth, with a 155% increase in revenue for the first nine months of 2024, reaching $51.7 million. Agents can choose between two payment plans: a 100% commission plan or a revenue-sharing model.
However, the company is now responding to a growing interest in alternative payment methods among its agents and clients. The CEO, Joe La Rosa, explained that the 2% fee for crypto payments could generate additional income for the company.
“This initiative may potentially create a new revenue stream for La Rosa, with the Company implementing a 2% fee for agents who choose to receive payments in cryptocurrency.”
The platform’s basic agent fees start at $60, with an additional $495 transaction fee that is typically paid by the client.
What You Should Know
Well-known companies like PayPal, Microsoft, Starbucks, and McDonald’s already accept Bitcoin payments. By 2030, the global Bitcoin payment ecosystem is expected to be worth $1.83 trillion.
Also, Quantum BioPharma, a biopharmaceutical company, recently purchased $1 million worth of Bitcoin and other cryptocurrencies. Similarly, Japanese firm Metaplanet acquired nearly 620 Bitcoin, marking its largest purchase to date.
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