Kenya ranks among the world’s top investment-curious nations, driven by youthful interest in forex trading and financial independence.
Kenya has emerged as the third most investment-curious country in the world, according to a new study by BrokerChooser. The research analyzed monthly search volume related to personal finance and investing, placing Kenya ahead of larger economies like Canada, South Africa, and the UAE.
With 17,288 investment-related searches per one million people, Kenya ranks just behind Australia and Singapore. A staggering 16,757 of those searches are focused on forex trading, giving Kenya the highest global concentration of forex-related curiosity—nearly three times more than the UAE.
The study also revealed that young people are driving this trend. With over 75% of Kenya’s population under 35, investing is increasingly viewed as a pathway to financial security amid economic uncertainty. Globally, the number of people under 40 investing monthly has tripled, underscoring a generational shift toward financial literacy and independence.
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